It turns out that one in three women in the UK suffer from bladder weakness, making it more common than hayfever. At various times in a woman’s life, including pregnancy, childbirth and the menopause, the stress placed on the pelvic floor muscles can weaken them, causing leaking of urine. Bladder weakness can have a damaging effect on your self-esteem and dignity, and can sometimes lead to isolation, stress and depression. The activities we love doing, particularly exercise, can trigger our happy hormones that keep us enjoying life to the fullest. So when barriers such as bladder leaks get in the way, it can really disrupt our wellbeing. It’s a sad reality that 56 percent of women avoid social events due to bladder weakness, while 37 percent of women feel they can’t be spontaneous due to this condition.
What Can Be Done?
You don’t have to put up with the burden of bladder weakness. INNOVO, the only non-invasive, at-home solution that can help treat the root cause of bladder weakness, and significantly improve the quality of life of sufferers. In fact, a clinical study carried out by the brand found a 46 percent improvement in quality of life after 36 weeks of treatment with INNOVO. Kath H, 55, used INNOVO for 12 weeks and advises that women should “forget the pads, probes or any other solutions because they just cause more frustration and discomfort. I just believe in the product so much. INNOVO gave me my life back and was the best investment I ever made!”
What Is INNOVO?
Dr Ruth Maher, INNOVO co-inventor, physiotherapist and pelvic floor expert, agrees, adding that “it’s incredibly sad that so many people in the UK are suffering from urinary incontinence and letting it impact their quality of life. Encouraging the ongoing management of symptoms and using pads help to enforce this suffering by leading people to believe that their best hope is to manage with uncomfortable solutions. This is simply not the case. Stress urinary incontinence – the most common type, describing the type of accidental leakage that can occur as a result of simple, everyday activities including coughing, sneezing, laughing, jumping or doing heavy lifting – is caused by a weakened pelvic floor. These muscles can be strengthened and restored – people don’t need to ‘accept their lot’ and suffer embarrassing leaks. With INNOVO, you can safely and effectively activate and strengthen the muscles of the entire pelvic floor and permanently eliminate urinary incontinence.”
INNOVO Shorts are a non-invasive, long-lasting solution to bladder weakness. Visit myinnovo.com for more information.
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Source: All data from INNOVO market testing research, Nov 2015 (n1763 women aged 25-65), except 1) bladderandbowelfoundation.org; 2) INNOVO Lifestyle Report research, Feb 2015 (n2000 women 25-65).