Healthy Mind

Rethinking Black Friday

Black Friday, Cyber Monday, Boxing Day sales; retailers are constantly giving us more reasons to spend with them, but marketing events such as these can have a negative impact on the environment.

With an estimated £7 million to be spent on the heavily-discounted sales this year in the UK, dedicated vans and lorries will take to the roads to deliver the goods purchased by us, and the plastic used to contain them will also soar.

“Black Friday has become one of the major peaks of consumerism,” said Chiara Campione, Greenpeace’s global project leader. “This shopping binge also generates greater volumes of waste than ever. This dangerous trend is harming our planet. We buy without thinking for a minute, but the waste we create will sometimes last for centuries.”

Sustainable fashion brand, Thought, will be hosting its fourth annual Thoughtful Friday – donating 50 percent of Black Friday profits to The Woodland Trust, to support the preservation of England’s forests in an effort to change the dialogue and promote environmental awareness.

As an ethical and sustainable clothing brand, it feel it is its responsibility to inspire others to be more thoughtful in everything they do – especially when it comes to making shopping decisions.