Jude’s, the independent, family-run ice cream brand is expanding its range with the introduction of two new vegan oat-based ice creams – the first of its kind on the market.
The new flavours are vanilla bean and salted caramel, with more to follow in 2020. Jude’s is already one of the top ice cream brands on our supermarket shelves, but they want to ensure everyone can enjoy Jude’s.
Its new vegan range caters to those looking to reduce their environmental footprint.
A study conducted by the University of Oxford found oat milk has one of the lowest environmental impacts (in terms of emissions, land use and water use) making it the perfect base for the new range.
The range will launch in selected Sainsbury’s stores in mid-October. Expected RRP: £4.50.
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