The singer, actress and producer is lending her style icon status set to the global sportswear brand
Fresh from the news that she underwent a kidney transplant this summer, Selena Gomez is already thinking about her fitness by following in Kylie Kardashian‘s trainer-clad footsteps. The Perfect hit maker will be designing and fronting the campaign for PUMA’s Phenom campaign, debuting the brand’s new footwear range. The 25-year-old will no doubt be a great fit for the sports giants due to her powerful influence over young women, her integrity, hustle, and drive to succeed.
“Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works ” Selena said.
Not only will she be the face of the brand, Selena will also be working as an active voice for PUMA’s consumers and supporting causes close to her heart.
“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. “In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us.”
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