Following the huge success of her first collection, Queen Bey is back and better than ever with her ‘This Is My Park’ campaign with Adidas.
Aptly named ‘Drip 2’, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories.
adidas x Ivy Park pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and always inclusive.
Rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.
The Drip 2 collection includes everything the wearer needs to own the gym to life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles.
For accessories, a selection of belts, socks and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.
IVY PARK also expands its footwear offerings with six new styles including updated colourways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings.
The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.
Beyoncé is the sole owner of IVY PARK and one of the first Black women to be the sole owner of an athleisure brand. Together, adidas and IVY PARK share a respect and commitment to creativity, resilience and equity.
The adidas x IVY PARK collection will be available online on October 29th and in select stores from October 30th.
