Beauty Tips

New hope for psoriasis sufferers

An estimated 1.8 million people in the UK live with psoriasis – the skin condition which causes red, raised, flaky scales on skin – according to a survey of 1,000 UK adults conducted by OnePoll on behalf of Philips in June 2017. Yet while psoriasis is fairly common, with plaque being the most usual form, treatment options are limited. The itchy and often painful plaques can crack and bleed leaving sufferers battling a range of emotions – with new research from Philips revealing two in five claim the condition has lowered their self-esteem.

Left in the dark
Psoriasis can develop at any age and has links to genetics, hormones and even stress, making it difficult for sufferers to pinpoint the exact triggers. As a result, they can end up battling with the condition on and off for many years. Despite there being a range of different treatments for plaque psoriasis available, a lot of patients find themselves trapped in a treatment loop where they move from oily cream to oily cream and back again – leading them to feel frustrated, ignored and a low priority for their GP.

Challenge your psoriasis
A staggering 50 percent of psoriasis sufferers questioned revealed they are so emotionally affected by the condition that they feel too embarrassed to even talk about it – with one in 10 refusing to go on holiday, go to the gym or even hang out with their friends as a result.

However, Philips is calling for patients to start challenging their psoriasis treatment – and thanks to its new world-first light therapy treatment, Philips BlueControl Advance, patients finally have an at-home alternative that is clinically proven to work. The pioneering device is designed to relieve mild to moderate plaques with just 15 minutes’ treatment per plaque per day from home. The innovative wearable and cordless device is a gentle, convenient and effective way of managing psoriasis. And whether they want to wear it on either their arms or legs to travel, cook or out to meet friends, sufferers can finally regain a sense of freedom.

Light therapy innovation
“The results of our research is certainly shocking for many people, but sadly not news to us,” says Prof Dr. Matthias Born, director of clinical and scientific affairs and principal scientist at Philips. “We are all too familiar with the frustrating treatment loop that exists for sufferers and we understand the frustration, disappointment and low self-esteem that accompanies it. That is why our Light and Health team at Philips have been committed to finding a new solution that not only works, but is convenient and easy for patients to use.

“Light-emitting diodes (LEDs) have been used in households for decades,” he adds. “Now, Philips BlueControl Advance utilises specially developed LED technology set to activate the natural healing processes of your skin. It works by regulating the production of certain skin cells and by helping to control inflammation. The therapy is gentle as it does not make use of any chemical substances.”

Now is the time to take back control and start challenging your psoriasis today.

Philips BlueControl Advance is available for £349 and comes with a 90-day money back guarantee. For more information, visit philips.co.uk/challenge-psoriasis

*A daily treatment of 15 minutes per plaque is recommended. Clinical studies have confirmed that the plaque symptoms improved significantly for patients over a 12-week treatment period. In some cases, a complete clearance of the plaque was even observed.